Scandal at FIFA: latest news on Gianni Infantino’s controversial proposal
Follow LIVE the updates and latest news about Gianni Infantino’s project to sell the World Cup to the private sector.
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Why this World Cup catapulted the value of football to another level
“Football has always had that tension. What’s new is that it had never before moved so much money while having it,” writes Julio Medina, director and co-founder of Inyogo.
World Cup 2026: the new battle of brands for consumer attention, how much is invested in advertising in the football festival?
With more teams, three host countries, and a projected audience of 5 billion people, the 2026 World Cup is shaping up to be the biggest advertising event in history. Brands are no longer just competing for visibility: now they seek to convert football passion into sales, data, and cultural relevance.