At 39 years old, he continues to break historic records on the field and his commercial value is greater than ever off it: one in every five major spots for the 2026 World Cup featured his image, writes Julio Medina, Director and Co-founder of INYOGO.
“The State has an enormous responsibility, but it cannot work alone,” says José Luis Rivera y Piérola, CEO of Circus Grey.
Last September the Ministry of the Interior reported that a new data center would process information from 3,282 surveillance cameras and use artificial intelligence to identify faces and license plates linked to judicial warrants. The idea is that if a camera detects a wanted person, the system can alert the Police.
“Football has always had that tension. What’s new is that it had never before moved so much money while having it,” writes Julio Medina, director and co-founder of Inyogo.