Alejandro ‘Manguera’ Villanueva, 118 years since his birth: why is he considered the father of Aliancismo?

Alejandro ‘Manguera’ Villanueva, 118 years since his birth: why is he considered the father of Aliancismo?

It’s not easy to explain Alianza Lima without defining the influence of Alejandro Villanueva, ‘Manguera’, who was born on June 4, 1908. Statistics fell short for him, as he had an abundance of inventiveness: when it was necessary to make a one-two pass, ‘Escalera’ made two. And if the cross came high, he preferred the pirouette. This was the idol.

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World Cup 2026: the new battle of brands for consumer attention, how much is invested in advertising in the football festival?

World Cup 2026: the new battle of brands for consumer attention, how much is invested in advertising in the football festival?

With more teams, three host countries, and a projected audience of 5 billion people, the 2026 World Cup is shaping up to be the biggest advertising event in history. Brands are no longer just competing for visibility: now they seek to convert football passion into sales, data, and cultural relevance.

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Tourism: the strategic commitment that the next government cannot postpone

Tourism: the strategic commitment that the next government cannot postpone

Tourism in Peru does not have a supply problem, but a management problem. We have a millenary history, abundant nature, a very high-quality service, and world-renowned gastronomy. However, as an industry, we are still about 30% behind our pre-pandemic levels, while countries like Chile, Brazil, or Colombia have already surpassed them. In other words, other markets in the region are growing steadily and have already surpassed historical records.

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