World Cup 2026: the new battle of brands for consumer attention, how much is invested in advertising in the football festival?

World Cup 2026: the new battle of brands for consumer attention, how much is invested in advertising in the football festival?

With more teams, three host countries, and a projected audience of 5 billion people, the 2026 World Cup is shaping up to be the biggest advertising event in history. Brands are no longer just competing for visibility: now they seek to convert football passion into sales, data, and cultural relevance.

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Return for National Holidays will concentrate massive return to Lima on Wednesday 29: critical points and alternate routes

Return for National Holidays will concentrate massive return to Lima on Wednesday 29: critical points and alternate routes

La Sutran projects that more than 1 million 600 thousand passengers will travel during the long holiday, 4% more than last year. Specialists warn that the greatest risk will be on the return to Lima, while authorities deploy inspectors, tow trucks, ambulances, and cargo transport restrictions to mitigate congestion on the Panamericana Sur, Panamericana Norte, and the Central Highway.

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