On the eve of the World Cup’s start, doubts persist about the role the federal agency in charge of immigration control will play in the security of the international event in the United States. The option of operations in stadiums and other restrictions increases concern among fans, workers, and organizations.
A few weeks before Father’s Day, the Retail and Distribution Guild of the Lima Chamber of Commerce (CCL) projects a campaign with positive results, mainly driven by the commercial effect of the 2026 World Cup, as well as promotional strategies and financing facilities that will help boost consumption.
With more teams, three host countries, and a projected audience of 5 billion people, the 2026 World Cup is shaping up to be the biggest advertising event in history. Brands are no longer just competing for visibility: now they seek to convert football passion into sales, data, and cultural relevance.
They are 15 editions produced by the Italian company, whose agreement with FIFA will conclude with the 2030 World Cup.
The New Zealand footballer went from 4 thousand followers on Instagram to more than 5 million in just a few weeks.
Check the time of the friendly match between Colombia and Costa Rica ahead of the 2026 World Cup from the Campín Stadium in Bogotá this Monday, June 1.