![Alberto Beingolea: “If they insist on not giving [the powers], they are complicating life for Peru”](https://insightermedia.com/wp-content/uploads/2026/09/bb3fa9e11304ea13fe2cd333955007bc-150x150.webp "Alberto Beingolea: “If they insist on not giving [the powers], they are complicating life for Peru”")
While Sephora and Kiko Milano wait, 70 new Asian companies have already entered the Peruvian market, why are the giants delaying?
The sector moved S/5.060 million in the first half, 8% more than in the same period of 2025. The entry of new Asian players is not usual: in all of 2025, 230 companies arrived, while in one half of this year there are already 70. The Yobel fire and the El Niño phenomenon could change the growth rate.