Currently, the language used on social media is often fast, informal, and creative, which has led to the promotion of new expressions, abbreviations, emojis, and terms linked to digital trends. In fact, these forms of communication have transcended platforms and are increasingly incorporated into everyday language, especially among younger people. In that sense, in some Latin American countries, the term “farming aura” has become a trend, a practice in which two people stare at each other in a crowd to compete over who has more “aura,” through viral gestures and poses on TikTok. However, few people are familiar with this phenomenon driven by Generation Z, which makes interpreting and understanding the references used in this game difficult. In the development of this article, we tell you more details about it.
WHAT IS THE MEANING OF “FARMING AURA”?
The expression “farming aura” arose from the combination of concepts from video games and memes: “farming,” associated with resource accumulation, and “aura,” linked to a person’s energy or presence. On TikTok or Instagram, the term is used to describe actions aimed at projecting a more attractive, elegant, or impressive image, especially among members of Generation Z and Generation Alpha.
@atv.pe 🔥 The “Farming Aura” battles took to the streets of Lima! 🕺✨ Content creator Fernando Ropa organized meetups at Kennedy Park and the Metropolitan Museum of Lima where young people competed face to face. Who do you think had more aura? 😎 🔗 See the full report in the Link in bio 📺 Watch it from Mon to Fri at 12:00 p.m. on ATV Noticias Midday Edition on ATV and ATV.pe. #prensaatv #FarmearAura #TendenciaTikTok
♬ original sound – ATV.PE
Even terms like “-5,000 aura” are used to indicate that a person made a fool of themselves or lost popularity, while “+10,000 aura” highlights an action that allows them to successfully overcome an awkward situation. Thus, the trend has become popular in several Latin American countries, such as Argentina, Peru, Mexico, Brazil, Bolivia, Colombia, and Venezuela, although its use and meaning may vary depending on the context of each country, as shared by RPP.
HOW COULD GENERATION Z SOLVE JAPAN’S BIRTH RATE PROBLEMS?
Japan is going through one of the biggest birth rate problems in its history, so, with the aim of solving this dilemma, renowned companies are turning to Generation Z. According to the platform 3D Juegos, one of the solutions is to offer more jobs, since before finishing their studies, according to 40% of graduates, they claim to have received a job offer.
However, that is not all, as the company Nippon Life has built modern buildings with more than 200 homes in residential areas near Disneyland, where it offers future employees the opportunity to rent these spaces at a modest price, according to Fortune. Meanwhile, other large companies like Itochu provide, in addition to affordable housing, free breakfasts and meals, accompanied by saunas, bar services, coffee, among others, in order to attract Generation Z.
Finally, among the alternatives is the option to join the 4-day workweek that the Japanese government offers its employees, and others like Tokyo Energy & Systems have decided to subsidize studies with 20,000 yen per month so that young people decide to work with them.
