Viking rowing prevails with Norway in this World Cup, as do the off-field investments of its main star. Footballer Erling Haaland has already scored 7 goals in his first World Cup and reached the quarterfinals with his national team.
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The Manchester City attacker, who is almost 2 meters tall, is the star of the Norwegian national team, which is participating in a football World Cup again after 28 years. He was born in England when his father – also Norwegian Alfie Haaland – played in the Premier League and has represented the Nordic country since his youth selections.
Erling, just as he captures attention on the field and on social media, has also drawn attention for his business goals off the pitch. What is it about?
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The business of hair ties and chess
Part of his trademark is the ponytail he wears in matches, and the player knew how to turn his distinctive hairstyle into an opportunity. At 25, Haaland is now a minority shareholder in the Norwegian company Bon Dep, owner of Kknekki brand hair ties.
The relationship between this brand and the Norwegian player did not start from business, but from Haaland starting to use these hair ties for matches and training. Precisely, the product of the brand born in South Korea came to meet Haaland’s sporting demands.
This link later translated into an investment in the company. The brand has even launched a limited edition of 8 hair ties selected by Haaland himself.
“I wear Kknekki and I have invested in the company because I believe in the product,” the player said.
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According to the Kknekki website, the set of eight hair ties from the Haaland Edition cost 28 euros (approximately S/110) and is sold out.
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But it’s not his only investment. Haaland, nicknamed ‘The Beast’ or ‘the Android’ for his athletic performance and height, also founded the company Chess Mates with businessman Morten Borge. With this company, they have invested in the Norway Chess tournament and its touring format called ‘Total Chess World Championship Tour’.
The juicy salary of the ‘9’
Haaland’s weekly salary at Manchester City, according to specialized data portal Capology, is around US$645,000. Along with the bonuses he receives and image rights, this figure can reach US$1.1 million per week.
In addition, in 2023 he signed a 10-year contract with Nike, which brings him approximately US$20 million annually in off-field sponsorships.
While most footballers usually draw attention with exclusive watches, sports cars, or private jet trips, Haaland stands out for an unusual accessory in the sports world: handbags.
As Semana reports, it is a collection of luxury handbags that reaches figures exceeding thousands of euros.
This peculiarity went viral on social media when luxury fashion content creator Kevin Fashioned, with over 8.5 million followers on social media, analyzed the pieces the striker wore in this World Cup.
One of the aspects that has drawn attention about Haaland is his collection of handbags, mainly from the French brand Hermès. From this collection, the Norwegian footballer often has Birkin model bags, Haut à Courroies (HAC), the Birkin HAC Rock Leather (according to information from Privé Porter, a page of exclusive designs, this model would be valued at US$68,000), as well as from Chanel, Louis Vuitton, Tom Ford, among others.
